Virtually everything in the Fall 1896-97 Sears Catalog relating to the guitar has been extracted and is presented on this page. Just as the first batch of guitar-related material appeared identically in at least three consecutive Sears catalogs (1894, 1895 and Fall 1896), the material extracted here appeared in two: Fall 1896-97 and Spring 1897.
Sears, Roebuck & Co., 925 South Homan Street, Chicago 7, Illinois. Trade names Silvertone as the major brand, besides Meteor, Sears Roebuck and Sears is a general store and catalog seller, not a manufacturer and not a brand. Quite against other beliefs, Sears in fact did manufacture quite some...